Guardian Plan Marketing Campaign
Together with a group of University students, we worked on an integrated marketing communication campaign for Guardian Plan. It included 5 different advertising concepts, centred around our big idea "Pre-plan and help your loved ones remember you in the way you wish, it's as simple as making a list". Below examples include outdoor, digital and print advertisements.
Coonamble Ad Campaign
Coonamble is a small country town that has struggled to retain its population and attract residents to the area. Our team was given the task of producing a mobile, social media and ambient advertising campaign to present the features of Coonamble and convince people to relocate. Our big idea was "Opening up a new chapter in your life, one of simplicity and fulfilment. Your new home." Our main concept was to compare rural and urban lifestyles to image a simpler way of living.
Doctors Health Advisory Service ACT Marketing Plan
The Doctors Health Advisory Service ACT provides medical practitioners and students with a all round mental and physical health support help line. The organisation only recently became its own separate brand in march 2022, so the marketing and communication efforts were extremely low. Our team produced a full marketing communication plan, with the goal of generating awareness of the brand. As seen below there are examples of the design mock-ups for the campaign, including posters, brochures and magnets.
Princess Cruises Print Ad
The challenge was that no one is wanting to travel on cruises after the impact of Covid-19, the task was to persuade our target audience to get back on board. Ustilising one of Cialdini's 7 Principles of Persuasion, scarcity, we presented to the target audience that they will miss out on the dream cruise because of everyday mundane house chores.
Wigs for Warriors Marketing Campaign
Working together with the Cancer Council ACT we developed a marketing campaign to completely rebrand the Wig Service to generate feelings of being a warrior, hence the big idea "Wigs for Warriors". Below are some LinkedIn social media posts that I curated as well as the brands new logo design and some mockups for outdoor ads.
Aeroplane Jelly Print Ad
Aeroplane Jelly has had the reputation of being and old and outdated desert, filled with sugar. Our team was given the task of repositioning Aeroplane Jelly's brand as a more simple and trendier desert option by producing a print ad. Our big idea was "Less of the work, less of the sugar, more of the fun, be an Aeroplane Mum."
First Draft
Our first idea was to have the phone conversation be the entire ad. However our team decided that it was focused enough around the product.
Final Sketch
This was our final ad concept, it still includes the phone conversations but showcases the Jelly on front display. We also included a background scene to emphasise the simplicity of preparing the desert.
Finished Ad
Our final polished ad is a refined version of the final sketch and as you can see the proportions have changed. We decided the phone would be better as an iPad for better visualisation.