Past Events
At Sonova, I gained experience in assisting in organising several product launch events. This included catering, gift bags, invites, presentations and creative thinking.
Launch Event
This was the first big event that Unitron had in a few years. It was to launch a new product line, Vivante. While this is only a small snippet of what the venue looked like, the look and feel of the night impressed our clients. There was a guest speaker, canapes and breakout rooms to test the hearing aid technology. We ended the night with a dinner and sent clients home with goody bags.
Product Launch
This product launch was for a sleek, stylish hearing aid that has a shape perfect for those who wear glasses. Our messaging around the product was around amplifying your style. The event was a dinner and we gave our attendees all gift bags with feather boas and fun sunglasses to wear for the night.
Phonak Conference Booth
I helped out in organising the booth, with designing the claw machine. It was in line with Phonak branding and had a funny line 'Can you claw like Leo?'.
Christmas Campaign
For this campaign we wanted to focus on engagement with our clients. We mixed together the 12 Days of Unitron Christmas and advent calendars. Each day our clients would open a new gift/envelope that had something fun to do in the clinic. Create your own bauble, notepad for a Christmas wishlist, and wear a headband for a day because they are the present - were some of the days. It was a great way to test what engagement methods worked for our clients.
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Guardian Plan Marketing Campaign
Together with a group of University students, we worked on an integrated marketing communication campaign for Guardian Plan. It included 5 different advertising concepts, centred around our big idea "Pre-plan and help your loved ones remember you in the way you wish, it's as simple as making a list". Below examples include outdoor, digital and print advertisements.
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Coonamble Ad Campaign
Coonamble is a small country town that has struggled to retain its population and attract residents to the area. Our team was given the task of producing a mobile, social media and ambient advertising campaign to present the features of Coonamble and convince people to relocate. Our big idea was "Opening up a new chapter in your life, one of simplicity and fulfilment. Your new home." Our main concept was to compare rural and urban lifestyles to image a simpler way of living.
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Doctors Health Advisory Service ACT Marketing Plan
The Doctors Health Advisory Service ACT provides medical practitioners and students with a all round mental and physical health support help line. The organisation only recently became its own separate brand in march 2022, so the marketing and communication efforts were extremely low. Our team produced a full marketing communication plan, with the goal of generating awareness of the brand. As seen below there are examples of the design mock-ups for the campaign, including posters, brochures and magnets.
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Princess Cruises Print Ad
The challenge was that no one is wanting to travel on cruises after the impact of Covid-19, the task was to persuade our target audience to get back on board. Ustilising one of Cialdini's 7 Principles of Persuasion, scarcity, we presented to the target audience that they will miss out on the dream cruise because of everyday mundane house chores.
Wigs for Warriors Marketing Campaign
Working together with the Cancer Council ACT we developed a marketing campaign to completely rebrand the Wig Service to generate feelings of being a warrior, hence the big idea "Wigs for Warriors". Below are some LinkedIn social media posts that I curated as well as the brands new logo design and some mockups for outdoor ads.
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